About

If your company has little to show as results from its data initiatives, don't blame the data, blame the lack of vision of the people in charge of deciding what, when, and how data is collected and used to generate insights.

Data Points is a newsletter about how data can be used to spur innovation as long as you don’t let it blind you to important facts that lie outside your model.

About Adriana Beal

Born and raised in Brazil, Adriana Beal has been working in the U.S. since 2004 helping Fortune 100 companies, innovation companies, and startups gain business insight from their data, make better decisions, and build better software that solves the right problem.

Since 2016 she has designed multiple machine learning models to improve operations and decision processes in IoT, mobility, healthcare, customer science, human services, and more.

Adriana has a degree in Electric Engineering and an MBA in Strategic Management of Information from two top graduate schools in Brazil and two IT strategy books published in her native country. Prior to becoming a U.S. citizen, she was granted an O-1 (Alien of Extraordinary Ability) visa from the American government. She has a certificate in Big Data / Advanced Analytics from the University of Texas and is frequently invited to speak at events sponsored by professional organizations like IIBA and IEEE. Her work has been internationally published by IEEE and IGI Global.

Website: Beal Projects